I usually ask myself is there really a huge difference in the actual make-up whether you pay $5 or $50? And to be honest I don’t know the answer. I have a mix of both drug store brands, high end brands and I’m not sure what category Mary-Kay falls under but I have some of that too!
Although I like some brands better than others, is it really the brand that makes the difference or just the formula? I recently have purchased a few “high end” brands (and that definition may very depending on the person as well as the budget). High end to me is the brands you find in Sephora, or the “classier” side of Ulta where you can test all the products. Normal everyday make-up, or drug store is the brands you can find at any Target, Wal-Mart, Walgreen’s or CVS.
First difference is obviously the price. My “go-to” make-up is ELF, a cheap brand that I know I can rely on and I know that the most expensive product will still only by $6. With a great formula for my sensitive skin, it is an awesome brand. Although I can’t find it at every store, I usually have to make an extra trip to Target when I need a beauty product. Many of the high end brands have GREAT products and items that the drug store brands don’t offer, but they are often spendy and more than I’d like to spend on a single item of make-up.
Second difference was the free samples. Now, I am a make-up newbie- I was too chicken to walk in the door of a fancy make-up retailer and browse the products I had no knowledge of… so I resorted to online. I noticed while shopping online many brands or companies will send you free samples… with EVERY purchase. Something I have never heard a store doing. Once I found a few products I was interested in, I went into Ulta to swatch them.
Bringing me to my third difference. I noticed that the eye shadow, and many of the products felt more creamy than I was used too. Some seemed to go on like a cream but once blended was more like a powder. Where as my cheap drug store brands seemed to crumble and barely get any on the brush, and having to resort to applying multiple layers to see any sort of color on my lid. The creaminess was very appealing.
Forth thing- stores like Ulta, Sephora and MAC have beauty consultants for a reason. Ask them your questions. I have extremely sensitive skin, especially around my eyes. When I was walking around being able to ask what products are made for ultra sensitive skin was awesome! Drug stores don’t have that, and I am left wondering. After asking my questions about what products/ brands would be best for my skin, they pointed me towards the more “high end” brands. Many of them are fragrance free, and great for all skin types.
The last thing that I noticed, and I guess heard, is that the high end brands tend to wear better, and are longer lasting. One thing that bugs me is the smudging of make-up but the difficulty removing waterproof.
When comparing the two, or three, I wouldn’t say that one is better than the other, but would say its based off personal preference. Trial and error. I love my ck (Calvin Klein) mascara but my ELF brushes. Nyx eyeliner, Tarte lip paint.
Find what you like best. Go to your local beauty stores and try the products, ask the consultant questions, and sometimes splurge on make-up that is more expensive IF its the right choice for you and your skin.
Do you notice a difference when you are picking out make-up? What is your favorite brand?
Have a Beauty-FULL day!